Destination NSW has launched a bold new winter campaign positioning Sydney as Australia’s "Coolcation Capital." The initiative encourages both domestic and international visitors to experience the best of Sydney during the cooler months, showcasing the city’s rich cultural scene, stunning coastal adventures, and thriving food and wine offerings.
The campaign highlights major events like Vivid Sydney and promotes the idea of blending outdoor exploration with cozy, urban indulgences. It aims to shift perceptions of winter travel by framing Sydney as a must-visit destination even when the temperature drops.
To read the full article, click here: https://www.destinationnsw.com.au/newsroom/new-campaign-positions-sydney-as-coolcation-capital
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